I love helping my clients do great work for their clients, through project-based research, planning and strategy services.
To fill short term people gaps on strategy and planning teams.
Added strategy weight on special projects and campaigns.
An extra set of hands to meet ambitious timelines.
A dedicated strategist on new business pitches.
I'm a brand communications strategist with well over a decade of combined experience in brand marketing, digital and social media. I consider myself a hybrid who draws from a background in "traditional" marketing and branding along with my experience designing digital-first strategies for dozens of leading and emerging brands.
When it comes to categories, my previous work is anchored in consumer products and services -- from CPG and Beverage to Automotive and Hospitality. I'm also practiced in Healthcare and the standards and constraints that come with it, for both healthcare products and large provider systems.
My work with agencies began in 2006 as an Account Executive with an award-winning experiential agency for clients like Sprite and Walmart.
Since then, I've worked within a variety of agency environments, from boutique branding shops to global ad firms and just about everything in between. I know how to navigate agency dynamics, collaborate across disciplines and quickly get up to speed and into the work.
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Developing the core ideas and messages that guide brand behavior.
Developing integrated, multi-disciplinary digital marketing strategies.
Designing supplementary strategies in support of broader strategic marketing intiatives.
Mapping the communications and channel frameworks for full-funnel marketing campaigns.
