My services sit at the intersection of branding and digital marketing and help clients to:
Build stickier brands
Sticky brands aren’t accidental. They are built on a deliberate and distinctive narrative that gets reinforced across every touchpoint and experience.
Create meaningful content
Content is the language by which modern brands engage. Effective content strategy is built around the needs and behaviors of your customer as they move through each stage of the buyer's journey.
Get strategic about social
When done right, social media enables you to engage with your customers with unparalleled precision. But effective social media is only as good as the strategy that informs it.
Optimize digital experiences
Modern brands are built on digitally literate organizations. I help clients transform their sales and marketing channels through a variety of marketing technology tools.
A Digital Strategist with Analog Roots
My passion is helping clients tell and amplify their best stories for a digitally oriented world. Stories are the many ways in which your brand is expressed - from the core of who you are and what you value to the content and experiences you create for your customers.
And because my career was built on a foundation in traditional branding, marketing and promotions, I understand the fundamental principles of how brands grow and how modern culture and technology are continuing to shape that growth. I've also been around long enough to know that in an increasingly digitized world, inspiring real, human connections matters more than ever.
My work has spanned start-ups to the Fortune 500, but today I’m mostly focused on helping established, small to medium sized businesses and non-profits grow into modern brands.
If you're stuck, overwhelmed or have hit a marketing plateau, let's talk about how to design a modern communications strategy that maximizes your channels, strengthens your brand and grows your business.
Are we a good fit?
I work with clients who want the attention of a dedicated consultant, with the accountability of an agency.
We might be a match if:
You need help adapting your communications for the modern customer.
You need a cohesive messaging framework to guide your marketing communications.
You're looking for a roadmap to guide your digital transformation.
You’re struggling with how to maximize the impact of your social media.
You want to leverage content marketing, but don’t know where to start.
Your content isn’t performing or resonating in the way you had expected.
You want strategic guidance for your internal digital or social teams.