Establishing a solid communications foundation is paramount to the effectiveness of your individual and collective marketing programs. If you’re struggling with content or other communications efforts, it might be because you’re trying to build a house without a blueprint.
I help clients to develop and clarify their brand narrative through the following:
Defining the core values and distinct features that that make up your brand.
Good for: Start-ups who want to establish a strong brand at inception and established businesses who need to refresh or clarify their brand story.
A complete messaging blueprint to guide and connect all of your brand communications. Typically includes:
Good for: Any business who wants to ensure that their marketing and communications are effectively and cohesively deployed.
A strategic framework for how your brand or product is communicated across channels. Typically includes:
Good for: Established businesses launching a new product or initiative, start-ups looking to generate mind and market share.
Content exists in many forms but my focus is on planning, creating and optimizing high-impact, written and visual content for web and social media. My content services begin with strategic planning and extend to include content development, distribution and optimization.
While each client has different needs, most content strategies include the following:
Good for: Businesses in need of a comprehensive, multi-channel content strategy that drives measurable results.
The creation of content assets, either through your internal creative resources or my partner network of professional designers, photographers copywriters and illustrators.
Good for: Businesses who already have a completed strategy and need guidance or support producing content assets.
I manage or support your efforts in the distribution (i.e. blogs, social media, email, paid media) measurement and optimization of your content across channels.
Good for: Businesses who already have a completed content strategy and need ongoing support managing and executing on that plan.
Building a sustainable digital marketing practice can be daunting in today’s rapidly changing environment. I help clients evolve their digital sales and marketing channels to make smarter business decisions and better serve customer needs. I analyze the totality of your business and identify gaps where technology and data can be leveraged to improve your business and your brand.
An analysis of your current digital channels and campaigns with recommendations for how to optimize.
Good for: Businesses who want to see a better return on their digital efforts or are considering a new website or other digital initiative.
A channel agnostic, dive into the customer's experience with your brand across each stage of the buyer's journey.
Good for: Businesses who want to identify opportunities to more effectively attract, convert and retain customers.
A roadmap for building an integrated digital marketing system powered by data, analytics and technology.
Good for: Businesses who need to modernize their website and other digital channels to better meet business objectives.
Half and full day trainings designed to help teams expand their knowledge and use of new marketing channels and tactics.
Good for: Businesses who need to mobilize department or organization-wide adoption of new technologies.
One-to-one coaching to help guide your stakeholders through the implementation and optimization of new marketing efforts.
Good for: Businesses who need strategic guidance, feedback and support as they implement new programs and technologies.